Beer choo waterfall : Unlocking the tourism

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Sadaket Ali Malik

Located in  Bhalessa, in Doda Jammu and Kashmir a waterfall  popularly known as Beer choo waterfall is a tourism hotspot. It combines tradition, spirituality, and breathtaking natural beauty. The Beer Choo Waterfall.  Night Mela, often referred to as the Bheja Mela of Beerdevsthan which is held here is not just an event; it's an experience that captures the essence of this region's rich culture and its vast tourism potential. This annual festival, held in the lush green surroundings of Bheja, stands as a testament to the intertwining of cultural traditions and the allure of Mother Nature.

The Beer Choo Waterfall Devta Night Mela is one of the most prominent cultural events in the Doda district of Jammu. Its cultural importance extends beyond the local community, drawing participants and spectators from all over the state. The festival has a deep spiritual connection as it pays homage to Bir Devta, the local deity, after whom the waterfall is named. Bir Devta holds a special place in the hearts of the people, and this mela is a grand expression of their devotion.


The mela typically takes place during the summer months when the region is adorned with lush greenery, making it an ideal backdrop for the festivities. People from all districts of the state, along with tourists, come together to participate in and enjoy the mela. It's a time of spiritual reflection, cultural celebration, and the sheer joy of being in this enchanting natural environment.


The central attraction of this event is the Beer Choo Waterfall itself. This captivating natural wonder is a magnet for tourists and nature enthusiasts. The pristine water cascades down rocky terrain, creating a mesmerizing spectacle. The waterfall's roar and the lush green surroundings provide a sense of tranquility, making it a perfect spot for those seeking solace and communion with nature.

The Beer Choo Devta Night Mela is a unique celebration that sets itself apart through its nocturnal charm. The festivities continue into the night, illuminated by the soft glow of lanterns and bonfires. As the stars twinkle above and the waterfall glistens under the moonlight, the mela takes on an enchanting aura, creating an unforgettable experience.

The mela offers more than just the splendor of the waterfall. It's a cultural showcase where local artisans display their craftsmanship, and traditional dishes tempt the taste buds of all who attend. Visitors get to witness the local way of life and partake in the customs and traditions of the region.


Devotees also gather to perform Bir Devta Puja at this sacred location. It's a time of prayer, reflection, and spiritual connection, reinforcing the deep bond that the local community shares with their deity.


While the Beer Choo Waterfall Devta Night Mela has been celebrated for years, it remains a hidden gem that holds immense tourism potential. The captivating natural beauty of the waterfall, combined with the cultural and spiritual significance of the mela, makes it an ideal attraction for tourists. With the right support and promotion from tourism authorities, this event could not only boost the local economy but also offer a unique and enriching experience to visitors.

Beer Choo Waterfall is nature's grandeur. It's an event that invites all to immerse themselves in the rich traditions of the region and experience the beauty of waterfall. With the right recognition and support, this place could blossom into a cultural and tourism hotspot, offering economic benefits to the locals and a memorable experience to visitors who seek to explore the beauty and traditions of Bhalessa, Jammu.


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