Beer choo waterfall : Unlocking the tourism
Sadaket Ali Malik Located in Bhalessa, in Doda Jammu and Kashmir a waterfall popularly known as Beer choo waterfall is a tourism hotspot. It combines tradition, spirituality, and breathtaking natural beauty. The Beer Choo Waterfall. Night Mela, often referred to as the Bheja Mela of Beerdevsthan which is held here is not just an event; it's an experience that captures the essence of this region's rich culture and its vast tourism potential. This annual festival, held in the lush green surroundings of Bheja, stands as a testament to the intertwining of cultural traditions and the allure of Mother Nature. The Beer Choo Waterfall Devta Night Mela is one of the most prominent cultural events in the Doda district of Jammu. Its cultural importance extends beyond the local community, drawing participants and spectators from all over the state. The festival has a deep spiritual connection as it pays homage to Bir Devta, the local deity, after whom the waterfall is named. Bir D...